How We’d Invest Your $130,000 Yearly Marketing Budget

When was the last time you played the game of darts with your marketing?

You invest $15k on an ad in an industry trade journal. You pray and hope the phone rings.

You drop another $65k on a booth in another state for an industry trade show. You think Doug and his Sales Team might have some better luck this year than the last 5 years or so you’ve gone to this industry trade show.

They come back with “some” decent leads that generally don’t get “anywhere” or are the wrong types of leads in…