If you are in business you are in business to make money by providing your customers the best possible products and services.
These days customers have all the power when it comes to spending their hard earned money.
Before a customer steps foot into your business they’ve already price checked your competitors, viewed your positive (or negative) online reviews on Google or Yelp, and looked up your business address or phone number on any one of the 100s of business listings out there.
If your company is looking to market your products and services online, it is important to have a cohesive approach when it comes to content marketing.
The following six steps are all important when it comes to nurturing a new prospect or lead down the marketing sales funnel.
Content Marketing — Creating a content calendar that states which platforms to use, when and what type of content to build along with who is creating the content and posting it is crucial in content marketing.
Traffic Generation — Once content marketing has been implemented it is important to distribute your content through social media channels, press releases, cold emails, and other forms of marketing that will drive online traffic to your website.
Lead Generation — Now that you are generating traffic it is important to make sure your responsive website or piece of content is setup to ask for their business through an email, phone number, or call to action.
Giving potential buyers opportunities to do business with you on your website is crucial to getting the most out of your content marketing campaign.
Lead Management — Now that your leads are coming, it is important to make sure you have a process of lead nurturing, following up, as well as a database or CRM that automatically enters your new leads contact information.
Outbound Communications — What…. you think the Internet is the end all solution for your business problems? Remember that in marketing there is no magic bullet when it comes to business. You still need to make phone calls and schedule meetings (in person or digitally) to make nurture your leads but also build a relationship with your prospective “partners”.
Analytics & Reporting — This is by far the most important step out all the the previous ones. Why? Without knowing how you are doing, you are pretty much “sailing” your ship at night “blind”.
Analytics allows you to see what is working and what is not working on your website and through your sales conversion funnel.
With this new found data you are able to change the “course” and properly implement the right changes to your content.
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